VP, Insight & Analytics, Nielsen Book Research
Jo Henry leads the Nielsen Book Research Service, recently acquired from Bowker. Nielsen Book Research monitors the US and UK book markets through Books & Consumers, the premier resource for understanding book consumers and their buying behaviour, as well as undertaking ad hoc research projects for a wide range of clients.
Jo Henry started in publishing at Victor Gollancz, becoming Sales Director in 1989 and held senior roles in the industry before joining Book Marketing Ltd in 1995. She became Managing Director of the PN Group in 2007. BML was acquired by Bowker in 2010, and combined with RR Bowker’s consumer research business before it was acquired by Nielsen in 2013 and now forms part of Nielsen Book Research.