Vice President, Director of Marketing, Ballantine Bantam Bell
Kristin Fassler is Vice President, Director of Marketing at the Ballantine Bantam Dell division of Penguin Random House. She oversees the creation and implementation of the consumer marketing, branding, and social strategies for over 150 fiction and nonfiction titles annually, including campaigns for bestselling authors such as Diana Gabaldon, Debbie Macomber, George R.R. Martin, Lee Child, and Janet Evanovich. Her current projects include using data and analytics to craft detailed profiles of the readership of BBD authors in order to activate their core audiences and find opportunities to grow their reach.