Mary McAveney

Senior Vice President of Marketing, Open Road Integrated Media

A seasoned executive, Mary focuses on the strategy and execution of comprehensive digital solutions that seek to grow customer interest and to drive revenue increases for authors and publishers. With more than 25 years of experience, Mary has advanced from managing title-specific marketing, brand building, and team structure to running product marketing and connecting consumer insights across channels to optimize efforts and product positioning. With extensive experience across marketing and business development disciplines, Mary brings insight to all areas of the business. Her knowledge and focus on data-driven tactics, content marketing and branding, along with her deep background in publishing, have enabled her to successfully optimize scalable solutions for a high volume of products.

Currently Senior Vice President of Marketing at Open Road Integrated Media, Mary’s previous positions include Vice President Marketing, Simon & Schuster; Vice President Marketing, Zondervan; Director of Marketing HarperCollins Publishers, as well as numerous consulting positions with media companies, internet start-ups and publishers.