Jim Hanas

Senior Director of Audience Development and Insight, HarperCollins Publishers

Jim Hanas is Senior Director of Audience Development and Insight at HarperCollins Publishers, the second largest consumer book publisher in the world. He heads up growth, messaging, insight, and measurement in the company’s consumer-facing channels—from email marketing to new and existing social networks—coordinating with imprint marketing teams and global counterparts.

Previously he worked as social media editor at the New York Observer and director of social media at New York City’s Webby-award-winning tourism website.