Digital Book World Conference + Expo Agenda

Explore 2016’s exciting program and gear up for Digital Book World 2017—returning to the New York Hilton Midtown this upcoming January!


Tuesday, January 17, 2017

9:00am Welcome & Introduction to the New DBW
9:15am - 9:45am Executive Vision KeynoteOne of book publishing’s most respected leaders will address the challenges facing publishing professionals at all levels as they struggle to reposition their skills and knowledge for success in a post-digital world. John Sargent
9:45am - 10:05am Plenary: Nielsen 2016 Data Year in ReviewEssential insights into the latest trends from book publishing’s most authoritative source of industry information. Jonathan Stolper
10:05am - 10:30am Introduction to Conference Captains & TracksHear from Conference Chair, Ted Hill as he introduces the 2017 conference captains. Find out the thought behind each track and learn what to expect over the 2-day program. Ted Hill, Laura Dail, Bill Kasdorf, Rick Pascocello, and Kempton Mooney
10:30am Networking Break and Coffee
Editorial Acquisitions + Development

Production + Distribution

Marketing + Sales

Data Analysis + Reporting
11:00am – 11:20am DBW State of the Union for Editors, Authors & AgentsIn the DBW State of the Union for Editorial Acquisitions and Development, track captain Laura Dail will summarize the key events and issues of the past year and alert you to rising trends that will make a difference in 2017Laura Dail
DBW State of the Union for Production, Distribution & Operations In the DBW State of the Union for Production, Distribution and Supply chain issues, track captain Bill Kasdorf will summarize the key events and issues of the past year and alert you to rising trends that will make a difference in 2017 Bill Kasdorf
DBW State of the Union for Marketing & SalesIn the DBW State of the Union for Marketing and Sales, track captain Rick Pascocello will summarize the key events and issues of the past year and alert you to rising trends that will make a difference in 2017 Rick Pascocello DBW State of the Union for Data, Analytics & ReportingIn the DBW State of the Union for Data, Analytics, and Discovery, track captain Kempton Mooney will summarize the key events and issues of the past year and alert you to rising trends that will make a difference in 2017. Kempton Mooney
11:20am – 12:30pm What's Working/What's NotJoin leading editors and their partners as they share their insights into and experience in the shifting markets for books and authors. Sara Nelson, Deb Futter, Amy Flatiron, Jennifer Levesque, Jim Milliot (Moderator)

Creating New Workflows that Work: How to Reduce Friction in Your Products, Processes, and PeopleThis session will provide two contrasting real-life success stories: one from a large international publisher of scholarly books and one from a big five trade house that publishes design-intensive children's books. You'll learn how a modular approach avoids the costs and risks associated with attempting an end-to-end revamp; how an agile approach enables faster and more effective process development; and how to implement change that conquers resistance by making it easier for people to do their jobs. Greg Suprock, Liisa McCloy-Kelley, Michael Gaudet


What Sells Books Now: Strategies & Tactics for Modern Marketing
Offering a broad range of perspectives, this power session features experts in commercial marketing, traditional publicity, pricing strategies, social media, and advertising—and dives into specific actions marketers can take that help to sell books today.
  Kristin Fassler, Peter McCarthy, Mary McAveney
What's Really Driving the Digital Decline & Will it Continue?This session will explore factors ranging from the shift away from dedicated ebook devices, to pricing and changing consumer preferences, to false declines caused by data gaps related to competition from free or independently published works. Data Guy
12:30pm - 2:00pm Lunch On Your Own and Exhibits
2:00pm – 2:30pm A Deeper Dive into the latest Data to Discover Fresh Opportunities for Your ListNielsen takes us on a deeper dive into sales and social media data to uncover new opportunities--for unexpected formats, hungry readers, passionate community partners, and more. Kristen McLean
Hierarchical Metadata and Single Source PublishingThis session explores the emerging best practices for efficiently handling multiple versions derived from a single source. Phil Madans Listen to Your Media: Social Listening For BooksFind out how to define the goals of your social media strategy, understand the measurements of success, and set realistic expectations for a return on your investment. Rick Joyce The 6 Best Ways to Use DataThis session will tie together many of the topics addressed at this years conference, looking at the different data sources available to publishers, the market insights that can be culled from each, and how to act on those insights to support better marketing and sales. Kelly Gallagher
2:40pm – 3:25pm Old Models Made New Find out how three innovative approaches are working in the market and what they might mean for your publishing program. Maris Kreizman, Molly Barton, Trish Daly and Laura Fazio, Peter Costanzo (Moderator)
How to Think Print + Platform + Products: It's All About the Customer  In this session a major educational publisher and a trade publisher serving a diverse clientele show how they are making this happen—creating more value for their customers and getting more mileage from their content. Ken Brooks, Phil Sexton
Influencer Marketing: Making it Work for Books & AuthorsThis practical session features current and former executives who will demonstrate how marketers can help influencers work their magic in their respective communities.  Brendan Lattrell, Susan Ruszala, Marguerite Joly
Big Data, Machine Learning & Chatbots: Current Applications for Publishers This session will provide a series of use cases to help you understand the new technologies and show you how they are being applied today. You'll learn what’s possible with the current generation of tools and technologies, and get a glimpse of what’s coming next. Cliff Guren
3:25pm - 3:55pm Networking Break and Exhibits
4:00pm – 4:45pm Needles in a Haystack: How Wattpad Finds its GemsStay tuned for more information Ashleigh Gardner
Accessibility Master Class: It's Not Rocket Science, and You're Closer Than You Think This session will bring you up to date on accessibility developments and provide clear guidance as to how to make your publications accessible, and how to benefit from doing so. George Kerscher, Charles LaPierre
Facebook Master Class: Unleashing the Power of Power EditorThis practical session features current and former executives who will demonstrate how marketers can help influencers work their magic in their respective communities.    Identifiers Master Class: What They Are & What They're Good ForIdentifiers Master Class will uncover the relevance and value to your business of these terms and the reasons behind their creation. With historical context, assessments of success and failure, and new information, this informative session will ensure your own expertise in knowing how to use identifiers to structure content, and connect to the larger media and information ecosystem. Laura Dawson
4:55pm – 5:25pm The Secret Lives of Agents4 top agents talk about how their jobs have changed, their challenges, their deals and their ideal authors. Ginger Clark, Brian DeFiore, Regina Brooks
5 Tools You'll Wonder How You Lived Without This practical session will include quick demos that reveal the secrets that make these tools so valuable. But the session handout includes the information necessary for the audience to track down the software and put it into action. Thad McIlroy
Remaking the Copywriting Process and the Shift From B2B to B2CThis fascinating case-study describes how one leading publisher worked to remake their copywriting process to produce both the best B2B and consumer-facing copy—an initiative that required tackling organizational, technical, and cultural changes to get it right.  Paul Colarusso, Steve Tager, Nicole Russo Analyzing the AnalyticsThis session will take a close look at how to measure and optimize marketing campaigns, how the right analytics help you make the right marketing decisions, and how to improve discoverability and lift conversions rates. Mike King


Wednesday, January 18, 2017



9:00am Welcome
9:15am - 9:45 am Think Differently, Work Differently KeynoteBill Burnett is a designer, educator and author of Designing Your Life will show you how the principles of design thinking can help you find new solutions to old, seemingly intractable problems.  Bill Burnett
9:45am - 10:15 am Thinking Differently About ProductivityIn his talk, Chris will show you how to think differently about productivity, and share a few tactics that will help you get there.  Chris Bailey
10:15am - 10:30 am A Look Into the Latest Sales TrendsData Guy will offer a unique perspective on sales trends within Amazon and competition to traditional publishing from indie and self-publishing from the most innovative analysts.  Data Guy
10:30am Networking Break and Coffee
Editorial Acquisitions + Development

Production + Distribution

Marketing + Sales

Data Analysis + Reporting
11:00am – 12:30pm Authors as Entrepreneurs: When it Makes Sense to Invest in Your Book Bestselling authors share their experiences and lessons learned from when they went the extra mile to invest in the success of their books. Sarah Mlynowski
Taking Control of The Channel: Native Retailing, Agile Global Print, & Vendor Managed Inventory for Book Publishers This session examines three very different approaches ranging from the innovative world of native retailing, to vendor managed inventory, to agile printing on a global scale. Ron Martinez, Tara Catogge, Gareth Jarrett, Marcus Woodburn
Will Bars Save Bookstores? New Strategies from the Front Lines of RetailThis insightful panel will include top executives from the front lines of retailing about what is working--or not working—in retail right now. Joe Matthews, Tim McCall
Envisioning & Sharing Information with Non-Data PeopleData is only useful to the extent that it is accessible to people who can make use of it. How can data be made more effective with 'non-data' people? This session will explore those questions and more! Frank Bunker, Mike Rohr
12:30pm - 2:00pm Lunch On Your Own and Exhibits
2:00pm – 2:30pm What's New in Book to FilmLearn how you can get your books on Netflix, Hulu, HBO and Amazon, in addition to the usual roster of networks and studios.
Converging Standards: Aligning Production and Distribution in the Digital EraCheck back for more information.
Social Commerce: How Does it Work and Can it Sell Books?What is social commerce? How does it work? And can it effectively sell your books? Don't miss this session with social commerce examples from a variety of categories and social media platformsGregg Sullivan How & Why to Bring Data Together from Diverse SourcesThis session will look at the returns from different levels of investment; what are the best practices for sharing information within the organization; what are the best strategies for training; and how can publishers determine which data points must be brought together to make their reporting actionable and effective.
2:40pm – 3:25pm Essential Insights into the Future of Audiobooks Learn where the market's going and whether you're doing everything you can to capitalize on this growing format. Lorraine Shanley, Amanda D'Acierno, Troy Juliar, Ralph Lazaro
Best Practices for Metadata Management: What You Need to Know to Do It Right This session will help publishers of any size and type, with best practices and advice that will transform your metadata management. Joshua Tallent
Book Pricing Strategies for 2017: What the Big 5 Can't Talk AboutThis panel will feature valuable data from people who can talk about price as it relates to: dynamic pricing experimentation, introductory pricing strategies, pricing for different formats, heavily marketed price promotions, and other pricing tales people from the Big 5 can’t tell you. Peter Hildick-Smith, Katie Donelan, Dan Lubart
Using Your Operational Metrics to Accelerate TransformationWhether you are a productivity geek, or someone wanting a simple understanding of KPIs, this session focuses on engaging ways to use – or improve – publishing activity measurement. Carolyn Pittis
3:25pm - 3:55pm Networking Break and Exhibits
4:00pm – 4:45pm Working With the MediaIt used to be big news when an author turned down or left a traditional publisher to self-publish instead. Now it’s commonplace--and many are doing some of both as well. Find out what it mean for author, editors and agents. Scott Manning, Yona Deshommes, John Mutter
Smarter Content: Content & Rights Traveling TogetherCheck back for more information.
Which Images Travel Best on Social MediaWhat images do travel best across digital and social media? NetFlix used some of their own big data and A/B testing to determine what worked best for movies. This idea-provoking talk will explore whether the same theory can be applied to books and book marketing creative. From Consumer Data to Consumer InsightCheck back for more information.
4:55pm – 5:25pm TDBCheck back for more information.
How to Thrive in an Era of Constant ChangeCheck back for more information. Thad McIlroy
Customer Conversion: Getting to the Best YesCheck back for more information. Peter Hildick-Smith
How to Think Strategically About Data in 2017Check back for more information.