Launch Kids

Now in its fifth year at Digital Book World Conference + Expo, Launch Kids has established itself as the industry's premier children's books + digital media conference. Focused on the consumer and education markets, Launch Kids helps you find what you need to know: what's new, what's next -- and where the latest generation of ideas and content is coming from. From the best strategies in book marketing to what's happening in the physical -- and digital -- library market, to the trends driving editorial decisions, Launch Kids is the conference you want on your calendar. Click here to register.

Featured Speakers


9:00am - 9:10am Welcome
9:15am - 9:25am Through the Looking Glass: The Past, Present, and Future of Children’s PublishingJoin Launch Kids to take a look at the rich history and the bright future ahead for children’s publishing. Dominique Raccah
9:30am - 9:45am The Children’s Global Media LandscapeIn this session, David Kleeman will share insights from his research at Dubit, looking at emerging trends in children’s digital media and the integration of child development and research across media and technology, toys and games. David Kleeman
9:50am - 10:30am Starting Up: What Works, What Doesn’t, and Lessons Learned Along the WayThis session will offer a boots-on-the-ground look at the life of a start up, from some of the companies aiming to challenge and change traditional publishing – and some looking to build the next generation of publisher. Jess Brallier (Moderator), Elise Howard, Ajay Godhwani, Marjan Ghara
10:30am - 11:00am Morning Break
11:00am - 11:35am What Do Your Highest Value Customers Look Like? Findings from the Nielsen Children’s Book Consumer Segmentation StudyJoin Kristen McLean, Nielsen Book's Director of New Business Development and resident kids' specialist, as she walks us through the top level findings of Nielsen's brand new study on the demographic profiles of the parents, kids, and families buying children's books today. Kristen McLean
11:40am - 12:15pm I’m a Librarian -- Ask Me AnythingSchool and public children’s librarians have a unique perspective and insight into the needs of kids, families, teachers, and schools. In this session, we’ll hear from the people on the frontlines about how kids discover new books, what families are looking for, and what publishers need to know about today’s library patrons.Carol Fitzgerald (Moderator), Richard Watson, Melissa Jacobs, Donna Rasmussen
12:20pm - 12:30pm How to Get to Sesame Street: The Evolution of a Children’s Multi-Cultural and Multi-Media ClassicHear firsthand how Sesame Street is updating their approach to content and children’s media to maintain relevance in an increasingly digital and increasingly diverse marketplace. Jennifer Perry
12:30pm - 1:30pm Lunch
1:30pm - 1:55pm An Interview with Jenny HanStay tuned for more information Jenny Han
2:00pm - 2:40pm (Teaching + Tech) x (Content + Curriculum) = The New World of LearningLeading educational publishers will discuss the realities of today’s learning landscape. From digital media to Common Core standards, how are publishers developing content, products, and platforms to support child development and much more.Susan Katz (Moderator),Ashley Andersen Zantop, CJ Kettler, 
2:45pm - 3:20pm Authors & Brands With big name authors and series, sometimes it feels like author name =brand name. We bring together some experts on authors who have become big brands for best practices.Morgan Baden (Moderator), Ned Rust, Joanna Volpe, Veronica Wasserman, Rich Thomas
3:20pm - 3:50pm Afternoon Break
3:55pm - 4:25pm Standing Out in the Stacks: Marketing that WorksIn this session, our panelists will talk from their perspectives on the winning marketing formula(s). Sanj Kharbanda (Moderator), Preeti Chhibber, Dan Lazar, Lucille Rettino, 
4:30pm - 5:00pm Conference ReviewThe conference chairs, joined by a publisher, will discuss with the  audience the day’s highlights and takeaways. Mike Shatzkin, Lorraine Shanley, Susan Katz, Mary Ann Naples
5:00pm Closing Remarks