Data-Smart Book Publishing
How can book publishers leverage data to become more efficient, profitable and smarter at publishing?
Data-smart book publishing is a workshop with practical case examples from several publishers like Bonnier, Random House, Simon & Schuster and Faber & Faber on how to collect data on reading, pricing, discovery paths and more to optimize the positioning, pricing, publicity and marketing of books.
The workshop will cover items like data collection, data Visualization and interpretation and using the insights generated from data to become more data-smart about publishing workflows.
The workshop will also offer general insights into how readers actually read (e)books. How many readers finish the books they start? What makes a reader give up on book? How is this dependent on gender, age and geography?
Look forward to an unparalleled insight into a world of reading that has mostly remained hidden in the data vaults of big retailers until now.