How to Work More Effectively with the Media

While most of us think of working with the media as a function of the publicity department, editors, authors and agents know well that they all play a vital role.  This panel of book reporters and reviewers, radio and television producers and bookers from top national outlets like the The New York Times, NPR and Entertainment Weekly will talk about how they work and what they’re looking for. Your job is to help them find the content they really want, not load them with books that won’t interest their constituents.

This session offers practical strategies and insights on:
•    How to best support your partners in the media
•    When to push and when to move on
•    How to invest in relationships that will pay off over time