What Sells Books Now: Strategies & Tactics for Modern Marketing

As the digital media shift continues, driving retail sales is an ever-growing challenge. Media is somehow even more fragmented. Eyeballs—and dollars—continue to flood to digital platforms. And your team is leaner and working harder than ever before. Where should smart marketers direct their resources to sell more books? Offering a broad range of perspectives, this power session features dives into specific actions marketers can take that help to sell books today, including:

•    What are the leading trends driving more effective book marketing
•    What’s the best way to spend your time and money once a title’s been launched
•    How can publishers support the full process from discovery to conversion to sale