Authors as Entrepreneurs: The Road From Amateur to Professional

The author’s role in promoting her own book has grown dramatically. But before she starts tweeting and posting into the void, it’s important to consider her business objectives and market strategically.

In this session, bestselling authors and experts talk about:

    * How should authors plan for the time and resources they’ll require to gain visibility in a crowded marketplace
    * How authors and publishers can work together, and what authors can do to continue growing their audiences in between books
    * What successful authors know about pooling their resources with other authors to amplify their efforts