Best Practices for Metadata Management: What You Need to Know to Do It Right

Publishers of all sizes struggle with their metadata creation and management, but many still don't understand just how important this one area of their business really is. Your metadata really does affect your sales, and managing your metadata well requires proactive forethought, planning, and execution. In this session, you will learn the five most important things you can do to manage your metadata efficiently. You will walk away with practical advice and examples that will impact your thinking immediately, as well as actionable steps you can take now to increase your sales for years to come.

In addition, you’ll learn:
•    How and when to update your metadata over time
•    Who within the organization should be responsible for which data elements
•    Where to focus your attention to get the best return on your efforts

This session will help publishers of any size and type, with best practices and advice that will transform your metadata management.