Book Pricing Strategies for 2017: What the Big 5 Can't Talk About

The DOJ settlement prevents many people in the industry ever talking to each other again—at least not about pricing. This panel will feature valuable data from people who can talk about price comprehensively, including topics such as:

•    Dynamic pricing experimentation
•    Introductory pricing strategies
•    Pricing for different formats
•    Heavily marketed price promotions
•    And other pricing tales people from the Big 5 can’t tell you