Does Your Content Know Its Rights?
Publishers have long understood that the key to maximizing revenue from intellectual property lies in knowing what rights they have for which assets and being able to convey them to trading partners so you can leverage them widely yet legally. Components of this knotty problem include legacy systems; archaic workflows; lack of synergies among business, legal, and rights & permissions functions; and lack of common vocabularies for describing and conveying rights information. Yet progress is being made. This informative session will provide an industry update on new developments to solve a perennial problem.
Key takeaways include:
• New opportunities for integration of rights and content management
• How to frame effective rights management as a business benefits with real ROI
• Updates on technologies and standards initiatives for rights management